‘The Leap into Uncertainty’: Building a Cryptocurrency Empire
By Roshan Naresh Golani
Class of 2023
BBA in Global Business
Uncertainty is the only certainty there is — so the way in which life presents opportunities to us is hardly ever predictable.
I have spent the last two years exploring blockchain technology, Web3, and all the facets coming with this new generation of computing. The exploration stemmed from a genuine interest, which entailed attending events with notable people, analysing research papers, and connecting with people I could learn from. My simple quest for knowledge unexpectedly turned into a position at a crypto startup space that aims to bridge Bollywood and the metaverse. This was the perfect opportunity to find an apt balance between technology and business, allowing me to apply all the knowledge accumulated over the years.
Before delving into this experience, it seems fitting to first address common misconceptions about the metaverse. The most frequently heard include the metaverse revolving solely around virtual reality and the misbelief of multiple 'metaverses'! In reality, the metaverse is more deftly described as an ambition to create and offer innumerable connected worlds of three-dimensional experiences using the fourth wave of computing and networking. The glue that holds these ecosystems together are tokens. Here is an example: imagine a "health ecosystem" that can reward users for being healthy. Every time a user provably exercises or eats foods high in nutrition or several other things, they can be rewarded with a token. The ecosystem itself is a big game where users can get badges, track progress, and complete challenges.
Here, introducing the rewards token enables every party to pursue their own agenda while benefiting the other parties. The insurance company has more exposure and connected users, the application user has a gamified way of staying healthy and earning rewards, and the platform takes a cut out of the process. Essentially, the metaverse introduces sustainable tokens across every industry to align incentives and promote coordinated behaviour at large scales. Only after removing the noise that is 'price' does it begin to see the beauty in the underlying technology. Such innovative technology evinces our inevitable arrival at the next digital revolution!
To thrive in crypto, one must find a niche and build connections. I have harnessed the skills to do so from GBUS, be it learning from courses or peers. While the ways in which opportunities materialise are uncertain, a constant that can be relied upon is the support the GBUS community provides.
